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| The History of ERA Franchise Systems LLC |
ERA Real Estate greets its 30th Anniversary year with a record of astonishing growth and a winning combination of unique products, affiliate support and entrepreneurial spirit.
Looking back is unusual for a company defined by looking forward, but ERA Real Estate has as many accomplishments to take stock of as it has achievements ahead.
It all started with the ambition and imagination of a man named Jim Jackson, who saw the potential not only in selling property, but also in capitalizing on the fresh territory of technology.
This was reflected in his new company's name, Electronic Realty Associates, Inc., which opened for business in 1972.
Long before the fax machine became a household word, ERA Real Estate was using it to sell homes.
Known to ERA® customers as "The Moving Machine," it was an unprecedented national marketing resource, which could serve the burgeoning relocation market by transmitting listings from anywhere in the country to any ERA® location.
ERA continued its technology tradition with the introduction of it's first consumer website, TeamERA.com.
This was followed by ERA Online™, which delivered to consumer's information on properties along with information on our offices and sales associates.
On such a forward-thinking foundation, the ERA® system's growth was dramatic, with member brokers in all 50 states by 1979.
Shaping the course of real estate history by setting bold precedents, it was also around this time that the ERA® system introduced the Sellers Security® Plan, a unique program giving member brokers and agents a one-of-a-kind edge among national real estate networks.
Assisting sellers whose current home needs to be sold to enable their next home purchase, the Plan advances the homeowner up to $500,000 equity for the new home, while guaranteeing that "We Will Sell Your House, or ERA Will Buy It!®"
In 1981, the ERAŽ system went international, with the opening of ERA Japan.
This was the first step in an ongoing expansion that currently embraces ERA® operations in 28 other countries and territories, where, as in Japan now, the ERA® franchise often rises to be the top real estate company.
In 1996, ERA Real Estate was acquired by HFS Incorporated, and became ERA Franchise Systems, Inc.
Keeping in step with change, the company welcomed Peter Burgdorff as its new President & CEO.
Then in 1997, the company updated its image, while preserving its proven strategies and services, with a new logo and marketing look.
In 1998, HFS became Cendant Corporation, offering the ERA® system an unparalleled potential for synergy and full service in Cendant's broad real estate, mortgage, financial and relocation divisions, and other holdings.
The company's entrepreneurial spirit, having driven its expansion into 28 countries and territories, positions it well to serve new markets, with tools such as its growing Hispanic marketing initiative and the ERA Sellers Security® Plan.
The Plan helps put potential homebuyers at ease, and is tailor-made for the needs of seniors, who are interested in relocating to relatives' homes, smaller houses or retirement communities and need the confidence of a guaranteed sale for their previous home.
The year 2006 marked a bright spot in ERA Real Estate's history as the start of a new era of opportunities and growth.
The Cendant Real Estate Services Division became a standalone, publicly traded company operating under the name Realogy Corporation.
Realogy is one of the preeminent and most integrated providers of real estate services in the world, and ERA Real Estate intends to fully utilize all the advantages Realogy provides in its size and scope.
A company that saw the future now enjoys a proud history. As more successes in the next 30 years and beyond beckon, ERA Real Estate is always growing, always evolving, Always There for You®.
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ERA Executive Realty
2690 Cobb Parkway SE Smyrna, GA 30080 Phone: (770) 661-1313 Fax: (770) 661-1312 info@eraexecutives.com
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